Robust materiality analysis:
how it works

Robust materiality analysis:
how it works

Companies have for too long relied on incomplete approaches to understanding which ESG issues are most relevant to their business. Getting ahold of these risks can seem a little overwhelming and yet, the financial implications that they have are profound. 

Datamaran Materiality offers a robust and practical solution for corporate decision-makers looking to get ahold of these issues, improve efficiencies, build confidence with stakeholders and make fact-based decisions. Companies gain an improved approach that seamlessly integrates with risk management. What was once a labor-intensive and expensive project is now an efficient and evidence-based business process.

Powered by AI technology, Datamaran Materiality automates the analysis of different stakeholder views. It offers a wider, deeper and more objective perspective based on corporate disclosure, regulatory and media risk drivers and trends.  

Throughout the year, companies gain decision-useful insights into current and emerging issues. More specifically, Datamaran Materiality helps companies to define strategy, inform reporting and monitor risks and opportunities by: 

  • Offering a more complete and comparable analysis of key stakeholder views - e.g. your peers, regulators, policy makers and the media;
  • Supporting an auditable process that offers deeper insight into these stakeholder views; 
  • Facilitating validation and engagement via a built-in survey function
  • Enabling comparisons of key issues across geographies, industries and over time to facilitate issues and trends monitoring; 
  • Accelerating benchmarking to identify gaps and leadership opportunities; and  
  • Simplifying the identification of best practice to inform strategy and reporting.
Zurich Insurance: Get your stakeholder voice heard - case study

"Datamaran really helps us to stay tuned with what is going on in the outside world according to the perspective of our stakeholders. We can adapt quicker and better identify whether we need to refocus our priorities as we gain more from the Datamaran-enabled materiality process."

Linda Freiner, Global Head of Sustainability, Zurich

Why Datamaran

Companies worldwide trust Datamaran. They rely on it’s evidence-based approach to identify, understand and monitor critical business issues, define strategy and inform risk management. 

Datamaran strengthens and accelerates your ability to see what’s going on in the outside world. It saves you time, cuts costs and delivers more accurate insights. Our process is:


                Structured business process 

          backed-up by millions of data points


Auditable, defensible approach with 

access to raw data


                Meaningful, accurate insights 

                  based on credible sources


Strategic insights and data on-demand,

saving you time and money 


             Aligned with existing risk processes 

                      and reporting standards

Stay in charge

Datamaran's methodology ensures consistency in the analysis, offering insights that are as bias-free as possible. However, using technology does not mean that the human element is taken out of the process. 

While Datamaran's AI engine does the analytical groundwork, companies are always in control of the process. You can set the parameters of your analysis to focus on specific companies, regulatory drivers and media sources, as well as apply different weights to the stakeholder voices represented by these sources. 

Datamaran Materiality can also complement more traditional stakeholder engagement approaches. It includes dedicated survey functionalities to support wider-stakeholder contribution to the analysis and enable better integration into corporate strategy.

The approach is framework-neutral, ensuring a comparable analysis that can also be mapped across a variety of standards including SASB. 

Ready to dive deeper?

We would be delighted to give you a demonstration of Datamaran, tailored to your specific needs.

Simply fill in the form on the right hand side and we will soon be in touch.

BBVA logo

“Data-driven materiality helps us to take better strategic decisions.”

Antoni Ballabriga, Global Head of Responsible Business, BBVA

“Data-driven materiality helps us to take better strategic decisions.”

Antoni Ballabriga, Global Head of Responsible Business, BBVA

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