Robust materiality analysis:
how it works

Stay in Charge of Your Materiality Analysis and Risk Management

"Datamaran allows efficient yet thorough gathering of evidence need for well-informed strategic decision making. The insights can be re-purposed for different projects across teams."

Leon Wijnands, Global Head of Sustainability, ING Group

Find out how Datama​ran can support you

Datamaran 4 harnesses technology to support decision-makers with an improved materiality analysis process – one that will seamlessly integrate into Enterprise Risk Management (ERM) and corporate strategy.

What used to be labor-intensive and expensive is now automated with Datamaran 4 Materiality Application – a powerful tool that combines data-driven analysis with stakeholder analysis and business strategy.

It works by leveraging software to help the company build its own analysis and identify its organizational material issues. The insights clients gain can inform their corporate strategy and focus reporting on the issues that are most critical for their company and their stakeholders.

In a summary table, each column shows the importance of a topic to a different external stakeholder group – such as peers, regulators, the general public and media. As such, data from the Benchmark module shows the topics peers find important. Data from the Observe module brings in the most regulated topics relevant to a company. Social module brings in the public voice through social media data and the NewsFlow module reveals topics mostly covered in the news. 

Once the ground work is done, the Survey Function allows clients to validate their findings by getting key stakeholders’ opinion with customized surveys. Leveraging both digital news and media as well as direct engagement ensures a much deeper and wider understanding of stakeholder views than before. 

Finally, the newly built Comparison Module is a centerpiece of continuous monitoring processes. With the module customers are able to compare materiality analysis over time by using the same parameters. The materiality matrix can be refreshed as often as requested and customers can see which issues have moved and what has changed. Importantly, the exact drivers behind each change can be identified as everything is trackable to each and individual data source.

This data-driven approach to materiality analysis means one can incorporate a wider range of data and stakeholders than would ever have been possible manually.


Built on transparent, fully auditable

& credible data sources

& your stakeholders voices


Includes an analysis ofmillions of

data points for improved breadth of

your research


More comprehensive analysis 10 times 

faster, saving costs &

giving you more strategy time


With the GRI, SASB, IIRC and the

COSO/ISO standards for ERM. Fully

integrated into your existing ERM process


Updated with the latest data at the push 

of a button, enabling a continuos

monitoring process in-house

"Having reliable, objective and near real-time data just there for us in one click is like magic. I no longer have to rely on incomplete information from more expensive, and temporary consulting engagements."

Jennifer Leitsch, Director of Corporate Responsibility, CBRE

aep logo

"Datamaran helps us benchmark and analyze data on regulatory, competitive and reputational risks related to the latest economic, environment and social (ESG) issues."

Sandy Nessing, Managing Director Corporate Sustainability, American Electric Power (AEP)

Stay in charge

Using technology does not mean that the human element is taken out of the process. While the
system does all the analytical work, ensuring objective consistency in the methodology, the user is always in control of the key parameters that drive the outcomes – peer groups to benchmark, jurisdictions to analyze, news and social media influencers to track – and applies a different weight of importance to each component.

The platform ultimately helps to take control of benchmarking, materiality analysis and issues monitoring processes in-house, embed non-financial issues into business on a systematic and ongoing basis as opposed to be delegating these vital activities to external consultants.

The Datamaran approach can be complementary to the traditional stakeholder engagement and surveying; it empowers and integrates the process. Engaging stakeholders is a key activity for monitoring the pulse of the closest communities of stakeholders, and Datamaran 4 has dedicated functionalities to survey internal and external stakeholders.

Novo Nordisk

"We need reliable data-driven inputs and robust assessments of business critical information and insights into what is coming next. That is where Datamaran is an indispensable ally."

Susanne Stormer, Chief Sustainability Officer, Novo Nordisk

Ready to dive deeper?

We would be delighted to give you a demonstration of Datamaran 4, tailored to your specific needs.

Please simply fill in the form on the right hand side and we will quickly be in touch.

BBVA logo

“Data-driven materiality helps us to take better strategic decisions.”

Antoni Ballabriga, Global Head of Responsible Business, BBVA

“Data-driven materiality helps us to take better strategic decisions.”

Antoni Ballabriga, Global Head of Responsible Business, BBVA

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