How Materiality Impacts Reputation

Corporate scandals: how Boeing, Volkswagen and Nissan could have seen it coming

Several global companies have been shocked by scandals and crises in recent years.  

Two Boeing 737 MAX 8s crashed in less than five months, killing 346 people. Volkswagen was found to have been cheating emissions testing over a period of years. Former Nissan Motor Co chairman Carlos Ghosn and former representative director Greg Kelly were arrested for allegedly declaring only half of the ¥10 billion of compensation Ghosn received from 2010 to 2015.

These crises raise questions about why various governance, environmental and safety risks hadn’t been foreseen.

Our analysis shows that all three companies had failed to report material information in the years leading up to the scandals – Boeing on product and service safety, Nissan on governance and Volkswagen on emissions.

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How materiality impacts reputation | whitepaper
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“Our study has revealed that when it comes to materiality analysis, no news is definitely not good news.”

Donato Calace, VP of Accounts and Innovation, Datamaran

Materiality analysis can prevent crises that ruin reputations and slash stock prices

The report examines each company’s reporting to assess whether they disclose sufficient information on their governance and practices on the issues related to these crises. It explains how a lack of transparency is an indicator of a potential forthcoming scandal. As a result, greater disclosure on a company’s governance and practices on material issues can help to avoid these crises.

A robust, data-driven, timely and regular materiality process can highlight all relevant material topics and reveal red flags before a scandal happens.

About Datamaran

Datamaran is the only software analytics platform in the world that identifies and monitors external risks, including ESG. Trusted by blue-chip companies and top tier partners, it brings a data-driven business process for external risk and materiality analysis. In house - at any time. 

Datamaran’s patented and award-winning technology offers real-time analytics on strategic, regulatory and reputational risks, specific to your business and value chain.

Companies worldwide use Datamaran to:

  • Gain a clear view of risks and opportunities tied to ESG, geopolitical, technology and emerging issues - with the power of patented technology;
  • Monitor these material and emerging risks through live dashboards; and
  • Strengthen risk management, Board oversight and annual reporting with credible data and real-time insights.
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