CUSTOMER STORY

Bristol-Myers Squibb:
Build & enhance ESG expertise through Datamaran certification

Datamaran Certification - BMS James Gunselman

James Gunselman - Sustainability Manager

Datamaran Certification - BMS logo

During our first USA User Forum, we caught up with James Gunselman, Sustainability Manager from Bristol-Myers Squibb, who at that time had just completed his Datamaran certification journey.

​Gunselman shared his experience, highlighting how much the certification program helped him to better understand the sustainability landscape.

The certification journey

Having just joined Bristol-Myers Squibb’s sustainability team Gunselman found the Datamaran certification program immensely useful as it allowed him to immerse himself in the sustainability culture. “Datamaran certification program has been very helpful in shaping my career trajectory and in helping me to become a subject matter expert” – he commented. Using the program, Gunselman was able to make a deep dive into ESG topics allowing him to get a better grasp on issues that are important to the company. Bristol-Myers Squibb's sustainability team is made up of four people, Gunselman leads on the technical aspects of ESG, in particular focusing on data management.

Completing the “Deep-Dive” Benchmarking Certification gave Gunselman the ability and confidence to carry out robust benchmarking exercises against their peers. This enables Bristol-Myers Squibb to have more meaningful conversations with stakeholders and allows for evidence-based issues prioritization and decision-making. 

The ultimate aim of the certification program is to help users to build familiarity and competency in using Datamaran 4 and applying it to internal use cases. It helps to professionalize the integration of non-financial issues into business processes and corporate strategy.

Throughout the certification program, users are guided by the Datamaran Customer Success team. Gunselman confirmed: “I had a great trainer! Jocelyne [Senior Customer Success Manager] was amazing, a real expert on the subject. Any questions I had – she was able to plug me in the right direction.” 

A full immersion in sustainability

​Similarly to moving to a new country, the best way to learn is to immerse yourself in the new environment. Prior to joining the Bristol-Myers Squibb’s sustainability team, Gunselman was a chemistry scientist in the company’s Research & Development team. The certification was the first thing he did in this new role.

“I don't have a background in sustainability. So for me the certification was a really easy way to jump into the sustainability culture. Completing the Certification program really helped me to get immersed in sustainability”.

Shaping up the conversations with your stakeholder

​Gunselman said that Datamaran, in particular insights from the Benchmarking Module, helped to shape ESG conversations and made them relevant for internal stakeholders:

“We are currently defining our 2020 goals for the corporate strategy, with a look to the 2025 goals, and we are using Datamaran to define the conversations with our stakeholders around these goals. Datamaran’s insights are helpful as supporting evidence to build a foundation for these kinds of conversations”.

​Prior to Datamaran, Bristol-Myers Squibb used to rely on a more unstructured process. Working with Datamaran allows them to have all insights in the same place, having data that is easy to access and ready to share.

Datamaran’s certification program will help you to build familiarity and competency in using Datamaran 4 and help you apply it to internal use cases. It helps to take control of benchmarking, materiality analysis, and issues monitoring processes in-house.

This will ultimately enable you to embed non-financial issues into your business-as-usual on a systematic and ongoing basis. You will also become part of a community of proficient Datamaran users.

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